Twitter has recently annouced that they might offer a premium twitter service at the end of the year. But before then, there were endless thoughts and advices on how to run twitter. How various company should buy twitter, why twitter should sell, and wonders on how long twitter will go down the deadpool.
Except seriously, twitter has nothing to be afraid about. Various attempts have been made to create alternative microblogging services, tools, and software, but they did not seem to gain the same amount of traction and adoption rate.
Twitter is an infrastructure. Messaging delivery infrastructure.
The rate of growth is unbeliverable fast. The ecosystem of tools and services around it is huge as well.
People are using it for real time news and search. Recently, if I have to find information, I use twitter search first before I even try google.
Companies are monitoring twitter for keywords to do direct sales and product support. In fact, they are more responsive than me sending them an email for support!
Imagine if twiiter goes bankrupt and into the deadpool. Imagine all the companies that will be affected.
Which is why all the alternatives to twitter keep coming up. And the advices to business models and selling to a rich company like microsoft or google.
People are afraid of losing such an important tool. And people do recognize its importance!
And so the investments come. People who are betting on a future with twitter. They might want direct paybacks on the long term. Or they might have interest in the twitter ecosystem. Or they might be using twitter and am convinced how it will help them in the long run.
That is an interesting growth/survival strategy.
Start with something free. Make it easy to use, and easy to create tools and services around it (the API). As long as it gains popularity with the netizens, and the ecosystem starts to grow, investments (or donations) will come.
But that's easier said than done I guess.
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