It's getting very common nowadays to have an account on the social network for your corporation. It could be a need to have a Facebook or Twitter presence, or creating a Facebook application for your corporation.
But regardless of the nature of the presence and account, it is undeniable that you really want the account to be owned by the corporation, not an individual employee.
Imagine that today you asked an employee to create a Facebook application or fan page. He creates it with his personal Facebook account. His personal account is thus the owner of the Facebook application or fan page. You could have multiple admins or developers, but there can be only one owner, and as far as I know, it is non-transferable. Some year later he leaves. And there goes your owner of the Facebook application or fan page. I do not think it is possible to revoke his access to the application or fan page, because he is the owner.
That sure sounds like bad news to me.
The correct approach here should be to create a new social network account for the corporation. Have all operations and management done via that account. Make it the owner of all media and content on the social network. In fact, create a corporate email address for this too. Like social@mycorporation.com.
And then have the corporation own the account. Control access to that account, and if passwords are shared, change the passwords when an employee who knows the password leaves. But really avoid too many people knowing the password. Assign additional admins or developers on social media projects with delegated capabilities.
As social media become more and more predominant, it is critical that companies develop a social media policy, and be aware and protective of their social media presence.
Posts
